Finding Recovery Brand Concept
I worked with Finding Recovery as a start-up, looking to brand and market themselves in order to locate and retain the 'Phase I' segment of house managers for the Finding Recovery app. With our marketing team, we met with House managers to better understand the recovery community, as well as our target audience.
Our goal was to figure out how to market the app in order to best get recovery house managers to list their houses on the app (which is Airbnb style, only for recovery housing,) as well as to potential sponsors for the app.
Along with that, we knew we wanted to create new branding for the company because branding is the first thing that people judge a business by. It promotes recognition, allows your customers and clients to know what to expect from your company, and creates trust and builds a relationship between a company and its audience.
Our goal was to figure out how to market the app in order to best get recovery house managers to list their houses on the app (which is Airbnb style, only for recovery housing,) as well as to potential sponsors for the app.
Along with that, we knew we wanted to create new branding for the company because branding is the first thing that people judge a business by. It promotes recognition, allows your customers and clients to know what to expect from your company, and creates trust and builds a relationship between a company and its audience.
